Where did Noton Juster get the names "Rhyme & Reason?" 

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Rhyme or reason

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The phrase rhyme or reason has been in use since the 1400s. We will examine the meaning of rhyme or reason, where it came from and some examples of its use in sentences.

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Rhyme or reason describes whether something makes sense, poetically or logically. The phrase rhyme or reason is usually rendered in the negative, as in no rhyme or reason, without rhyme or reason, neither rhyme nor reason. The term rhyme or reason comes from a French expression, sans rime ni raison, literally translated as without rhyme or reason. Shakespeare made the phrase popular, using it in his play The Comedy of Errors, written in 1590: “Was there ever any man thus beaten out of season, When in the why and the wherefore is neither rhyme nor reason?”

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Let's think about this.  If The Lands Beyond are without Rhyme and Reason because they have been exiled to the Castle in the Sky , what does this mean for those  who live in this land?